16 Feb 2022
Today I was thining about why I started Eddie the Yeti
Today I was thinking about why I started this business, why I wrote a kids book, and what I hope to gain from all the effort that's going into this project. When it comes down to it, at it's core, my hope is that Eddie the Yeti is contributing something truly valuable to the game of hockey. My hope is to create a role model that embodies all the characteristics required to prevail both on and of the ice. Traits that live in our heart, the ones that give us the strength and courage to always do what's right. My hope is that these stories will help guide young players for generations to come. I'm truly looking forward to where this project goes, the people I'll meet, and the lives I'll impact along the way. Love you hockey folks!